From 2005 to 2009, residents of New York City sporadically detected a mysterious sweet smell likened to maple syrup in the air, which was subsequently reported on by local blogs as well as The New York Times.[1] The source was eventually found to be a Frutarom Industries Ltd. factory in neighboring New Jersey, which was processing fenugreek seeds, commonly used in maple syrup substitutes. The incidents were alluded to in a 2007 episode of the television show 30 Rock titled "Somebody to Love".