Deadpool is a 2016 American superhero film based on the Marvel Comics character of the same name, distributed by 20th Century Fox. It is the eighth installment of the X-Men film series. The film was directed by Tim Miller from a screenplay by Rhett Reese and Paul Wernick, and stars Ryan Reynolds in the title role alongside Morena Baccarin, Ed Skrein, T. J. Miller, Gina Carano, Leslie Uggams, Brianna Hildebrand, and Stefan Kapičić. In Deadpool, Wade Wilson hunts the man who gave him mutant abilities, but also a scarred physical appearance, as the wisecracking, fourth wall-breaking antihero Deadpool.
After spending 10 years in development hell, Deadpool received a greenlight from Fox with a much smaller budget than is usually given to a big superhero film, $58 million.[1][2] This gave the production team—including Miller in his directorial debut—the leeway they needed to create a comic-accurate film,[3][4] after the less-faithful portrayal of the character in X-Men Origins: Wolverine was not well received. Focus was placed on reproducing the tone, humor, and violence of the comics.[5] Deadpool was released in the United States on February 12, 2016,[1] and became a critical and financial success, breaking numerous box office records around the world.
An extensive marketing campaign was carried out before the film's release, with Reynolds working closely with the Fox marketing team to take advantage of the internet and social media due to the film's much lower budget than other superhero films. Focus was put on the lead character and his signature humor and violence rather than solely the film, with Reynolds appearing in character as Deadpool for several different promotions.
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