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Marketing
Management
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Marketing myopia is the tendency of businesses to define their market so narrowly as to miss opportunities for growth. It is suggested that businesses will do better in the long-term if they concentrate on improving the utility of a product or good, rather than just trying to sell their products.^[1]^[2]^[3]

^ Levitt, Theodore (July–August 2004). "Marketing Myopia". Harvard Business Review.{{cite journal}}: CS1 maint: date and year (link)
^ "A Refresher on Marketing Myopia". Harvard Business Review. 2016-08-22. ISSN 0017-8012. Retrieved 2021-06-28.
^ Levitt, Theodore (2008). Marketing Myopia. Harvard Business Press. ISBN 978-1-4221-2601-1.