| Markstrat | |
|---|---|
| Developer(s) | StratX Simulations |
| Publisher(s) | StratX Simulations |
| Platform(s) | web-based |
| Genre(s) | Business simulation game |
| Mode(s) | Multiplayer |
Markstrat is a business market simulation game developed by Jean-Claude Larréché and Professor Hubert Gatignon, in which players take control of a virtual corporation. Players make a number of decisions in marketing, finance, research and development, and other areas in order to achieve a better performance than competing players, who also take control of their own companies.[1] After the game was developed it was distributed on an ad-hoc basis by the French business school INSEAD. Markstrat is played in over 500 academic institutions worldwide, including 8 of the top 10 international business schools.[2]