Frank Lloyd Wright was interested in mass production of housing throughout his career. In 1954, he discovered that Marshall Erdman, who contracted the First Unitarian Society of Madison, was selling modest prefabricated homes.
Wright offered to design better prefabs, ones that he believed could be marketed for $15,000, which was half as much as Marshall Erdman and Associates, Inc. (ME&A) were charging for their own version.[1][2][3] Wright didn't do much on the project until late 1955, but by spring of 1956 he had final plans for three Usonian-type homes to be built exclusively by ME&A.