Martin Fishbein

Martin Fishbein (March 2, 1936 Brooklyn, New York – November 27, 2009 London)[1] was a social psychologist, considered influential, and active AIDS prevention. He had been director of the health communication program at the University of Pennsylvania Public Policy Center of the Annenberg School for Communication.[2]

  1. ^ Ajzen, I. (2010). Martin Fishbein (1936–2009). American Psychologist, 65(4), 296. https://doi.org/10.1037/a0019275
  2. ^ Downey, Sally (December 14, 2009). "Martin Fishbein, 73, social psychologist". The Philadelphia Inquirer. Retrieved 19 May 2021.