| "Marvel Now!" | |
|---|---|
 Promotional image for Marvel Now! Art by Joe Quesada. | |
| Publisher | Marvel Comics |
| Publication date | October 2012 – May 2015 |
| Genre | |
| Main character(s) | Marvel Universe |
| Creative team | |
| Writer(s) | Various |
| Artist(s) | Various |
Marvel Now! (stylized as Marvel NOW!) is a comic book branding for the relaunch of several ongoing comic books published by Marvel Comics, that debuted in October 2012 with new #1 issues. The relaunch also included some new titles, including Uncanny Avengers and All-New X-Men. Described as a shifting of the Marvel Universe following the conclusion of the "Avengers vs. X-Men" storyline, Marvel Now! entailed changes to both the publishing format and the universe to attract new readers. Publishing changes included new creative teams for each of the titles and the in-universe changes included changes to character designs and new storylines. It marked the next stage of the Marvel ReEvolution initiative,[1] which began in March 2012.[2] The original run went through several waves before coming to an end in May 2015 at the start of the "Secret Wars" storyline. A second Marvel Now!, Marvel Now! 2.0, debuted in 2016 following the "Civil War II" storyline. Marvel Now! 2.0 was followed in 2017 by Marvel Legacy.[3]
- ^ Richards, Dave (5 July 2012). "Alonso & Brevoort Make Theirs Marvel Now!". Comic Book Resources. Retrieved 25 October 2014.
- ^ "The Marvel ReEvolution is Here". Marvel.com. 11 March 2012. Retrieved 25 October 2014.
- ^ "What Fresh (Start) Hell? A Brief History of Marvel Reboots". 27 February 2018.