Mass affluent

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In marketing and financial services, mass affluent and emerging affluent are the high end of the mass market, or individuals with, in 2004 terms, US$100,000 (equivalent to $161,311 in 2023) to US$1,000,000 (equivalent to $1,613,108 in 2023) of liquid financial assets^[1] plus an annual household income over US$75,000 (equivalent to $120,983 in 2023).^[2]

Mass affluent consumers are an important target market for sellers of luxury goods.