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Matthew Zook is an American geographer and professor in the Department of Geography, University of Kentucky. He studies the geography of the Internet, the GeoWeb, economic geography and domain names[1][2] In 2009 Matthew Zook and Mark Graham cofounded the FloatingSheep blog to understand the interactions between the GeoWeb and the offline world.[3] In 2011 Zook cofounded the New Mappings Collaboratory at the University of Kentucky to focus on public engagement in Lexington, 'big data' and user-generated Internet content, as well as the affordances of place-based thinking, analysis, and representation.[4]