A maxim is a moral rule or principle, which can be considered dependent on one's philosophy. A maxim is often pedagogical and motivates specific actions. The Oxford Dictionary of Philosophy defines it as:
Generally any simple and memorable rule or guide for living; for example, 'neither a borrower nor a lender be'. Tennyson speaks of 'a little hoard of maxims preaching down a daughter's heart (Locksley Hall), and maxims have generally been associated with a 'folksy' or 'copy-book' approach to morality.[1]