 | This article needs to be updated. (August 2020) |
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| Company type | Subsidiary |
|---|---|
| Industry | Advertising, marketing |
| Founded | 1902 (Erickson) 1912 (H. K. McCann) 1930 (merger) |
| Headquarters | United States |
| Parent | Interpublic Group |
| Website | mccann |
McCann, formerly McCann Erickson, is an American global advertising agency network, with offices in 120 countries. McCann is part of McCann Worldgroup, along with several other agencies, including direct digital marketing agency MRM//McCann, experiential marketing agency Momentum Worldwide, healthcare marketing group McCann Health, and public-relations and strategic-communications agency Weber Shandwick.[1]
McCann Worldgroup, along with agency networks MullenLowe and FCB, make up The Interpublic Group of Companies (IPG), one of the four large holding companies in the advertising industry.[2]
- ^ O'Leary, Noreen (February 28, 2013). "Fast Chat: McCann Worldgroup's Luca Lindner Says advertising is about 'risk, tears and smiling'". Adweek.
- ^ Elliott, Stuart (September 2, 1997). "McCann-Erickson Wins Hotel Account". The New York Times.