Melvin Bliss | |
|---|---|
| Birth name | Melvin McClelland |
| Born | June 1, 1945 |
| Origin | Chicago, Illinois[1] |
| Died | July 7, 2010 (aged 65) |
| Genres | Soul[2] |
| Years active | 1973[2]–2010[3] |
| Labels | Sunburst Records[2] |
Melvin McClelland[4] (June 1, 1945[2]-July 26, 2010[3]) was a rhythm and blues singer known for his 1973 song "Reward/Synthetic Substitution",[5] the B-side of which was heavily sampled[3] in at least 94 hip hop songs such as "Real Niggaz Don't Die" and "Alwayz into Somethin'" by N.W.A, "O.G. Original Gangster" by Ice-T, "O.P.P." by Naughty by Nature and more recently "My Life" by 50 Cent, Eminem and Adam Levine.[6]
Born in 1945[2] in Chicago[1] as Melvin McClelland,[4] his career didn't begin with music; rather, in the Armed Forces.[7] After spending a few years singing in Naval bands, he departed the Navy in the mid-1950s. From there, he went from stage to stage until the early 1970s, when in an attempt to boost his career prospects he visited a Queensbridge concert hall intending to use it for self-promotion.[7] While awaiting a meeting with the hall's owner, he encountered the mother of Herb Rooney and it emerged that he wanted a singer to record one of his compositions.[7] After an informal discussion with Rooney himself, Bliss hit the studio to record it;[7] the result was Reward. That song's B-side, "Synthetic Substitution", became one of the most sampled songs of all time.[8] Bliss' label, Sunburst Records, was a sister company of Opal Productions, and in 1974 it went bankrupt, taking Sunburst Records with it;[7] in doing so rendering Bliss a one-hit wonder.
In 2011, a documentary about him, Synthetic Substitution: The Life Story of Melvin Bliss, was released by Peripheral Enterprises. It was produced by Earl Holder.[1]