Mentholatum

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The Mentholatum Company, Inc.

Company type	Subsidiary
Industry	Personal Care Products
Founded	Wichita, Kansas, United States (1889)
Headquarters	Orchard Park, New York, United States
Key people	Hiroshi Mori, CEO
Products	Cosmetics, Pharmaceuticals
Revenue	$31.6 Million (est. 2007)
Parent	Rohto Pharmaceutical
Website	www.mentholatum.com

The Mentholatum Company, Inc. is a maker of non-prescription health care products founded in 1889 by Albert Alexander Hyde in the United States. It was bought out by Rohto Pharmaceutical Co., a Japanese health care company, in 1988. The Mentholatum Company is known for its top three products, Mentholatum Ointment, Mentholatum Deep Heating Rub (branded as "Deep Heat" outside of the United States), and Mentholatum Lip Care. The Mentholatum Company also produces Fletcher's Laxative a product line purchased in 1984, from Sterling Drug. The Mentholatum Building in Buffalo, New York, was listed on the National Register of Historic Places in 2017.^[1]