Michael Birkin | |
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Alma mater | University College, London |
Occupation(s) | CEo, chairman |
Employer | The kyu unit of Hakuhodo DY Holdings (ja) |
Known for | Developing concept of brand valuation |
Michael Birkin (born 1958) is an English marketing executive, notable for his role in developing the concept of brand valuation as well as for his involvement in marketing operations. He began his career at Interbrand in 1987, later working at Omnicom Group and Acer Inc. He founded his own marketing services company, Red Peak Group, in 2010. He is CEO of kyu, the strategic operating unit of Hakuhodo DY Holdings.