Michel Wedel

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Michel Wedel
Wedel in 2019
Born	The Hague, Netherlands
Nationality	Netherlands and United States
Occupation	Professor
Known for	Market Segmentation, Eye Tracking
Title	Pepsico Chaired Professor of Consumer Science
Awards	-Hendrik Muller award Royal Netherlands Academy for the Sciences (2005) -Gilbert A. Churchill Marketing Research Award American Marketing Association (2008) -Charles C. Parlin Marketing Research Award American Marketing Association (2016) -Irwin-McGraw-Hill Distinguished Marketing Educator, American Marketing Association (2019) -Buck Weaver excellence in Marketing Science award INFORMS/ISMS (2019) -Ubbo Emmius Medal for Scientific Accomplishments, University of Groningen (2019) -Robert J Lavidge Global Marketing Research Award, American Marketing Association (2019) -Paul Converse Award, American Marketing Association (2020)
Academic background
Education	Leiden University, Wageningen University
Thesis	Clusterwise Regression and Market Segmentation (1990)
Academic work
Discipline	Statistics, Marketing
Institutions	Netherlands Organization for Applied Scientific Research (TNO) University of Groningen University of Michigan University of Maryland Robert H. Smith School of Business
Website	scholar.rhsmith.umd.edu/wedel

Michel Wedel is the PepsiCo Chaired Professor of Consumer Science in the Robert H. Smith School of Business, and a Distinguished University Professor, at the University of Maryland, College Park. He works on the development of statistical and econometric methods to analyze and predict consumer behavior, in addition to market segmentation^{[bk 1]} and eye tracking research.^{[bk 2]}
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