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A microsite[1][2][3] is an individual web page or a small cluster of pages[4] which are meant to function as a discrete entity (such as an iFrame) within an existing website or to complement an offline activity. The microsite's main landing page can have its own domain name or subdomain.[5]
- ^ Building Customer-Brand Relationships. Don E. Schultz, Beth E. Barnes, Heidi F. Schultz, Marian Azzaro. M.E. Sharpe. 2009. Page 285
- ^ Business-to-Business Internet Marketing: Seven Proven Strategies for Increasing Profits through Internet Direct Marketing. Susan K. Jones. Maximum Press, 2008. Page 118
- ^ The Art of SEO. Eric Enge, Stephan Spencer, Rand Fishkin, Jessie Stricchiola. O'Reilly Media, Inc., 2009. Page 201
- ^ The amount of pages are around 1 to 7.
- ^ Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions. Tim Ash, Maura Ginty, Rich Page. John Wiley & Sons, 2012.