The Midlothian campaign of 1878–80 was a series of foreign policy speeches given by William Gladstone, leader of Britain's Liberal Party. Organised by the Earl of Rosebery as a media event, it is often cited as the first modern political campaign.[1][2] It also set the stage for Gladstone's comeback as a politician. It takes its name from the Midlothian constituency in Scotland where Gladstone (who was of Scottish ancestry) successfully stood in the 1880 election.
When Prime Minister Benjamin Disraeli attempted to distract public opinion from the economic and financial problems of Britain by calling attention to the worsening British-Ottoman relations, Gladstone in four speeches charged the government with financial incompetence, neglect of domestic legislation, and mismanagement of foreign affairs.
The Midlothian campaign unified the Liberal Party under Gladstone's leadership and probably forced the government to think in terms of dissolution sooner. It created a momentum that carried the Liberals to power in the election.[3]