Mighty Ape

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Mighty Ape Ltd

Company type	Private company
Industry	Retail
Founded	1999 (as Virtual Stores) 2008 (as Mighty Ape)
Founder	Simon Barton
Headquarters	Auckland, New Zealand
Area served	New Zealand
Number of employees	120 full-time
Parent	Kogan.com
Website	www.mightyape.co.nz, www.mightyape.com.au

Mighty Ape Ltd is an online retailing company founded and operating in New Zealand since 1999, and owned by Australian company Kogan.com since 2020. Formerly known as Gameplanet Store, it is one of the longest running online retailers in New Zealand.

Founded by Simon Barton as Virtual Stores (NZ), Ltd. in 1999, the company began by selling computer and video games under the GameZone brand. In 2003 the business rebranded to Gameplanet Store (or GP Store). Over the following years the product range expanded to include DVD movies, PC hardware and music. In 2008 the company relaunched as Mighty Ape and began selling books and toys.