Mike Herard

Mike "Heron" Herard
Genres
Occupations
  • Musician
  • songwriter
  • record producer
Years active1997–present
Labels

Mike "Heron" Herard is New York based songwriter, producer and talent manager, primarily in the hip hop music genre. He is a vice president of Artists and Repertoire (A&R) for Shady Records.[1][2] Additionally, Herard is a producer and co-owner at Hydra Entertainment, and the founder of BeatHustle, a music platform and management company.[3][4]

Throughout his career, he has collaborated with a diverse range of artists, including Joell Ortiz, Cool & Dre, Murda Beatz, Metro Boomin, DJ Premier, Royce 5'9,[3][5][6][7] helping launch the career of rap artists and groups such as Conway the Machine, Griselda and Slaughterhouse.[8]

  1. ^ Leight, Elias (2020-05-12). "'Pray for Paris' Is Westside Gunn's First Charting Album. It Won't Be His Last". Rolling Stone.
  2. ^ "Sample Snitching: How Online Fan Chatter Can Create Legal Trouble for Rap Producers". Pitchfork. 21 January 2021. Retrieved 25 December 2022.
  3. ^ a b "The Musicians Behind Your Favorite Songs Are Coming for Their Credit". Complex. Retrieved 25 December 2022.
  4. ^ Leight, Elias (22 January 2020). "How a Trusted Group of Producers Jammed Their Way to an Eminem Album". Rolling Stone. Retrieved 25 December 2022.
  5. ^ Rys, Dan (29 June 2018). "The New Business of Hip-Hop Beats: How One Company Gets Musicians Paid For Creating Samples". Billboard. Retrieved 29 December 2022.
  6. ^ Peterson, Quinn (2014-12-05). "Royce da 5'9″ and DJ Premier Rap About Collaboration Album "PRhyme" | Life+Times". Life+Times.
  7. ^ Ketchum III, William (2021-03-04). "TIDAL Backstory: Royce 5'9". Tidal.
  8. ^ Gee, Andre (2023-05-05). "Conway The Machine Went A Mile High And Wrote Six Albums". Rolling Stone.