| Industry | Marketing |
|---|---|
| Founded | 1975 |
| Founder | James R. Millman |
Millsport was one of the first sports marketing agencies in the United States. Founded in 1975 by James R. Millman, a 25-year-old event marketing executive with Philip Morris, Inc., Millsport gained notoriety and national prominence with its involvement in Olympic and NFL sponsorship in the 1990s by Visa, GTE, Pepsi, Frito-Lay and others.[1]