Monarch Beverage Company

The Monarch Beverage Company Inc
Company typePrivate
Industrybeverage
Founded1965
FounderFrank Armstrong
Headquarters
Atlanta, Georgia.
,
United States
Key people
Jacques Bombal, CEO
ProductsKickapoo Joy Juice
ServicesSale of Beverages
WebsiteMonarch Beverage Company website

The Monarch Beverage Company Inc is a diversified, international beverage company based in Atlanta, Georgia. The company's CEO is Jacques Bombal.[1] The company was founded in 1965 by Frank Armstrong. Monarch Beverage Company aimed to establish itself by offering lesser-known soft drink brands that had strong regional sales and appeal. Monarch Beverage Company purchased Dad's Root Beer product line from IC Industries of Chicago in 1986. Around that time, it was the second largest volume (12 million cases) root beer brand and was distributed by the Coca-Cola bottler network.[2] In 2007, The Dad's Root Beer Company, LLC of Jasper, Indiana, acquired the Dad's Root Beer brand as well as the rights to Bubble Up, Dr. Wells and Sun Crest in the U.S. and some other countries from The Monarch Beverage Co. of Atlanta.

Monarch Beverages is now concentrated on international markets where it does 90% of its business with brands like Kickapoo Joy Juice, and its outside-U.S. ownership of Bubble Up and Sun Crest.

  1. ^ "Business Name History – THE MONARCH BEVERAGE COMPANY, INC". Georgia Secretary of State Corporation Records. Archived from the original on May 3, 2008. Retrieved June 20, 2008.
  2. ^ "The Dad's Root Beer Co., LLC". Beverage World. Ideal Media. November 15, 2007. Archived from the original on June 12, 2008. Retrieved June 20, 2008.