Monster Beverage

Monster Beverage Corporation
FormerlyHansen Natural Corporation
Company typePublic
Founded1935; 89 years ago (1935), in Southern California (as Hansen's)
FounderHubert Hansen
Headquarters,
U.S.
Key people
ProductsEnergy drinks
RevenueIncrease US$7.14 billion (2023)
Increase US$1.95 billion (2023)
Increase US$1.63 billion (2023)
Total assetsIncrease US$9.69 billion (2023)
Total equityIncrease US$8.23 billion (2023)
Number of employees
5,254 (2023)
Websitemonsterbevcorp.com
Footnotes / references
[1]

Monster Beverage Corporation[2] is an American beverage company that manufactures energy drinks including Monster Energy, Relentless, Reign and Burn. The company was originally founded as Hansen's in 1935 in Southern California, originally selling juice products. The company renamed itself as Monster Beverage in 2012.

As of 2020, Monster held 39% of the $86 billion global energy drink market, the second highest share after Red Bull.[3]

  1. ^ "2023 Annual Report". U.S. Securities and Exchange Commission. February 29, 2024. Retrieved March 2, 2024.
  2. ^ "Evolution of Merchandising in the Apparel Industry and Management of Private Label Apparel in the Retail Industry", Apparel Merchandising, Fairchild Publications, pp. 1–50, 2014, doi:10.5040/9781501303241.ch-001, ISBN 978-1-5013-0324-1
  3. ^ "Energy Drink Market Share". T4.ai. August 16, 2020. Archived from the original on April 22, 2023. Retrieved December 31, 2020.