Portmanteau of magazine and book
A mook () is a publication which is physically similar to a magazine but is intended to remain on bookstore shelves for longer periods than traditional magazines, and is a popular format in Japan.[ 1] [ 2]
The term is a portmanteau of "magazine" and "book ". It was first used in 1971, at a convention of the Fédération Internationale de la Presse Périodique .[ 3]
American examples of mooks include Make Craft [ 4]
^ Osawa, Juro (October 20, 2010). "Meet Japan's 'Brand Mooks': Half-magazine, Half-book, All Hit" . Japan Real Time . The Wall Street Journal. Retrieved May 10, 2014 . ^ Taillandier, Fanny (January 13, 2014). "Mooks are here to stay" . FranceLivre . Archived from the original on February 7, 2015. Retrieved May 10, 2014 . ^ Cannon, Garland (2000). The Innovative Attraction of English ISBN 9780838754405 . Retrieved May 10, 2014 . ^ Lupton, Ellen (May 24, 2007). "It's a Magazine, It's a Book, It's a Mook" . Cooper-Hewitt, National Design Museum . Smithsonian. Archived from the original on May 12, 2014. Retrieved July 16, 2014 .