 Screenshot from the third commercial showing Felicia the Goat in a police lineup | |
| Client | PepsiCo |
|---|---|
| Language | English |
| Product | |
| Release date(s) | 2013 |
| Starring | |
| Country | United States |
The Mountain Dew goat commercials were a series of three television commercials for the soft drink Mountain Dew, which is produced by PepsiCo. The commercials aired in 2013 and featured Tyler, the Creator, who voiced a goat named Felicia. The commercials were pulled after receiving backlash from critics, including social commentator Boyce Watkins, who stated that the commercials played to racial stereotypes regarding African Americans and trivialized violence against women.