Type | Collectable minifigures |
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Inventor(s) | Jimmy Donaldson |
Company | Moose Toys |
Availability | July 25, 2024 | –present
Features | MrBeast icon |
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MrBeast Lab is a toy line of collectable minifigures created by Youtuber Jimmy Donaldson, better known as MrBeast. After partnering in January 2024, the minifigures are produced by the Australian toy manufacturer Moose Toys.
The minifigures, many of which resemble the MrBeast channel icon, launched to the public on July 25, 2024, during San Diego Comic-Con, and became one of the largest brand activations in the event's history. Despite this, the product launch was not announced on any of Donaldson's social media platforms for a number of days following, unlike the launch of Donaldson's sweets company Feastables one year prior. The unusually quiet launch was attributed to a number of allegations against Donaldson and long-time channel collaborators including Ava Kris Tyson, which had surfaced right before the product's scheduled release. Because of these allegations, the launch was negatively reported on by a number of news agencies.