 | A major contributor to this article appears to have a close connection with its subject. (February 2024) |
 | |
 The frontpage of Mumbai Mirror, dated 2 August 2016. | |
| Type | Daily newspaper (2005–2020) |
|---|---|
| Format | Tabloid |
| Owner(s) | The Times Group |
| Publisher | Metropolitan Media Company |
| Editor | Ravi Joshi |
| Launched | 25 May 2005 |
| Language | English |
| Headquarters | Mumbai, Maharashtra |
| Readership | 1,800,000+ (2017) |
| Website | mumbaimirror |
Mumbai Mirror was an English-language newspaper that was initially launched in 2005 by the Times Group as part of a ringfencing tactic to fight emerging competition in the city, mainly from Zee–Bhaskar's then joint newspaper, Daily News and Analysis. Mumbai Mirror was downsized and digitised by its owners at The Times Group on 5 December 2020 during the Covid-19 lockdown.[1]
Mumbai Mirror was bundled into a weekly digital edition, along with its other sister Mirror local editions including Bangalore Mirror, Pune Mirror and Ahmedabad Mirror, and its staff drastically downsized and the residual employees provided a new contract modelled around their previous job roles.[2][3] The head office of the paper was moved out from Mumbai into Bangalore, and the Bangalore Mirror editor took over the Mumbai edition along with control over the other digital editions.[3]
In a statement, the Times Group stated in metaphoric terms that Mumbai Mirror was just a goat who had been given birth to protect Times of India's business interests and that it would be massacred once the job would be done. Its employees were just meat for BCCL and TOI.[2]
Mumbai Mirror used to have the largest readership among tabloid format newspapers in the city before its downsizing.[4][2] Between 2005 and 2020, the paper was run as a compact daily newspaper whose coverage focused on city-specific local news and civic issues concerning education, healthcare and municipal administration.[4] The digitised weekly version of the paper is now run by a Times Group subsidiary called Metropolitan Media Company.
- ^ Bhatia, Sidharth (7 December 2020). "With the Death of Mumbai Mirror, a Connection With the City Is Lost". The Wire. Retrieved 30 June 2021.
- ^ a b c Joseph, Anto T. (9 December 2020). "Why is the Times Group shutting down Mirror?". Newslaundry. Retrieved 30 June 2021.
- ^ a b Cite error: The named reference
:6was invoked but never defined (see the help page). - ^ a b Johari, Aarefa (19 December 2020). "How the closure of the Mumbai Mirror and the erosion of local news coverage will hurt a city". Scroll.in. Retrieved 30 June 2021.