Type of site | Internet |
---|---|
Available in | 1 language |
Created by | The Coca-Cola Company |
URL | Archived official website at the Wayback Machine (archive index) |
Commercial | No |
Registration | Optional |
Launched | January 2002 |
Current status | Inactive |
Written in | Java, Adobe Shockwave, Adobe Flash |
MyCoke (formerly known as Coke Music and Coke Studios) was an online chat game used for marketing the Coca-Cola brand and products. It was created in January 2002 by VML Inc (Previously Studiocom)[1] an Atlanta-based digital agency using core technology from Sulake Corporation, the company responsible for a similar popular online game called Habbo Hotel.[2][3] Version 2 of the game was released in late 2004 on a new technology platform called Galapagos, created by Studiocom, and featuring new locations and a special double-reward 'Coca-Cola Red Room'.
On December 6, 2007 MyCoke closed, and encouraged users to join CC-Metro, which was part of There.[4] There was closed on March 9, 2010.[5]
The main focus of the game was to socialize, mix music, and decorate various interiors. The in-game currency was decibels, and was rewarded for doing various activities. There were various locations based on real-life cities where the user could perform music, such as San Francisco or Mexico. Coke Studios had sponsored several high-profile films and television shows, in which events and promotions would happen on the website or the client.
{{cite web}}
: CS1 maint: unfit URL (link)