My Coke Rewards

For the online game, see MyCoke.
My Coke Rewards
My Coke Rewards logo
Type of site
Customer loyalty
Available inEnglish
Dissolved30 June 2017
Successor(s)Coke.com
Created byThe Coca-Cola Company
URLArchived official website at the Wayback Machine (archive index)
CommercialYes
RegistrationOptional
Launched20 February 2006
Current statusInactive
Coca-Cola bottle caps that were eligible for My Coke Rewards; those were awarded 3 points each, while the box tops of 12-packs awarded 10 points each, the 20-packs awarded 18 points each, the 24 or 28-packs awarded 20 points each, and the plastic wraps of 32-packs awarded 25 points each.

My Coke Rewards was a customer loyalty marketing program for The Coca-Cola Company. Customers entered codes found on specially marked packages of Coca-Cola products on a website. Codes could also be entered "on the go" by texting them from a cell phone. These codes were converted into virtual "points" which could in turn be redeemed by members for various prizes or sweepstakes entries.[1] The number of points from each product depended on the brand as well as the item itself.[2]

The program was launched in late February 2006, and ended in late June 2017.[3] By November 2006, over a million prizes had been redeemed.[4] The program had since been extended annually since its inception, but terminated on June 30, 2017. Any points left over from one year by one member carried over into the next, provided the member had accrued or debited points within a 90-day period. Current members had from late March to late June 2017 to redeem any points accumulated over the years. Leftover points were then donated to charity.[5] In September 2013, the My Coke Rewards Beta was launched.[6] The new system which ran on the same website, but with /beta after the .com on the address, used social media challenges and My Coke Rewards codes to gain "status" points to level up, with +5 status points just by creating an account.[7] The levels were bronze, silver, and gold, which replaced the test phase levels of Red, Gold, and Twilight, and points or status were rewarded when a user leveled up.[6] The "status" points were discontinued in mid-June 2016. The program ended in late June 2017.[8]

  1. ^ Official FAQ.
  2. ^ "Participating Brands". My Coke Rewards. Archived from the original on 6 December 2015. Retrieved 6 December 2015.
  3. ^ Coca-Cola North America Announces Launch of "My Coke Rewards" Largest Program of Its Kind in Coca-Cola History Archived 2010-12-07 at the Wayback Machine, The Coca-Cola Company press release, 2006-02-28.
  4. ^ My Coke Rewards Celebrates Redemption of One Millionth Reward and Offers 20 Million Free Bonus Points for the Holidays Archived 2007-10-01 at the Wayback Machine, PR Newswire, November 9, 2006.
  5. ^ "FAQ". My Coke Rewards. 2012-03-01. Archived from the original on 2012-09-04. Retrieved 2012-10-21.
  6. ^ a b "FAQ". My Coke Rewards. Retrieved 6 December 2015.
  7. ^ "How MCR Works". My Coke Rewards. Archived from the original on 20 January 2015. Retrieved 6 December 2015.
  8. ^ Mosendz, Polly (16 February 2017). "Coca-Cola fans fret as company revamps beloved loyalty program". chicagotribune.com. Retrieved 2019-12-11.