My Pillow

My Pillow, Inc.
Company typePrivate
IndustryPillows
FoundedJuly 1, 2009; 15 years ago (2009-07-01)[1]
FounderMike Lindell
HeadquartersChaska, Minnesota, U.S.
Number of employees
1,500 (2017)
Websitewww.mypillow.com

My Pillow, Inc. (stylized as MyPillow) is an American pillow-manufacturing company based in Chaska, Minnesota.[2] The company was founded in 2009 by Mike Lindell, who invented and patented My Pillow, an open-cell, poly-foam pillow design. From 2004 to 2009, My Pillows were sold through Lindell's Night Moves Minnesota, LLC, and have been sold through My Pillow, Inc. since 2009.[3] My Pillow has sold over 41 million pillows, due mostly to TV infomercials.[4][5] The company started with five employees in 2004 and had 1,500 employees by 2017.[6]

My Pillow has sponsored conservative political activities.[7][8][9] It has been fined and has settled multiple lawsuits related to misleading advertising, including a 2017 settlement in a class action lawsuit against their buy one, get one free promotions.[10][11] The company made scientifically unsupported claims that its pillows could cure insomnia and ailments such as sleep apnea, fibromyalgia, and multiple sclerosis.[12] In 2022, it was sued along with Lindell by election technology company Smartmatic for allegedly making false claims about Smartmatic voting machines in order to promote its products.[13]

  1. ^ "My Pillow Inc". www.bloomberg.com. Retrieved April 3, 2020.
  2. ^ Michael J Lindell, "MyPillow HQ moves to Chaska," Chaska Herald, June 16, 2015.
  3. ^ "CASE 0:18-cv-00196 Document 1 Filed 01/24/18 Page 1 of 19" (PDF). DuetsBlog. Archived from the original (PDF) on March 21, 2021. Retrieved June 2, 2020.
  4. ^ Rothman, David. "The story of the My Pillow king". CBSN. CBSN. Retrieved August 8, 2018.
  5. ^ Wells, Jane (September 20, 2017). "How this entrepreneur went from a crack addict to a self-made multimillionaire". CNBC. CNBC LLC. Retrieved December 19, 2017.
  6. ^ John Vomhof Jr., "My Pillow soars after informercial," Minneapolis / St. Paul Business Journal, June 22, 2012.
  7. ^ Cite error: The named reference Berr_4/12/2018 was invoked but never defined (see the help page).
  8. ^ Cite error: The named reference Hsu_6/12/2020 was invoked but never defined (see the help page).
  9. ^ Cite error: The named reference Tanfani_1/1/2021 was invoked but never defined (see the help page).
  10. ^ Cite error: The named reference topclassactions was invoked but never defined (see the help page).
  11. ^ Cite error: The named reference topclassaction2s was invoked but never defined (see the help page).
  12. ^ Mary H.J. Farrell. "My Pillow Health Claims Lawsuit Settlement", Consumer Reports, 3 November 2016.
  13. ^ Orrick, Dave (January 20, 2022). "Smartmatic voting company sues Mike Lindell and MyPillow over election claims". Pioneer Press. Retrieved February 16, 2022.