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NFL GameDay (stylized as NFL GameDay Morning presented by Lowe's (Sunday regular season mornings only) or NFL GameDay Morning presented by Intuit TurboTax (playoff and Super Bowl editions only), NFL GameDay Live presented by GEICO (at the start of 1 PM and 4 PM (ET) doubleheader games), NFL GameDay Highlights presented by CDW (after 1 PM and 4 PM (ET) doubleheader games) and NFL GameDay Prime presented by Mercedes-Benz (after Sunday night games) for sponsorship reasons) is an American television program that features highlights of the National Football League games for the day. It airs on the NFL Network, having debuted on September 10, 2006. The program starts at either 11:00 p.m. Eastern time or the moment that NBC Sunday Night Football concludes, whichever is later. When NBC does not carry a game, it begins at 8 p.m. ET, or after NFL RedZone goes off the air, which happened twice in 2006, on October 22 and December 24, and also on December 31, 2017.