 Profile picture of NJGov featuring Grogu | |
Type of site | Twitter account |
|---|---|
| Available in | English |
| Owner | Government of New Jersey |
| Created by |
|
| Editor | Megan Coyne (2019–2022) |
| URL | twitter |
| Launched | April 2018[AS 1] |
| Current status | Online |
NJGov is the official Twitter account of the state of New Jersey. It was launched in 2018 by Pearl Gabel and Edwin Torres, bringing Megan Coyne onboard in June 2019. The account began garnering attention in the press – as well as a significant follower base – in December 2019, amid Gabel and Coyne's use of NJGov in a public relations campaign to change perception of New Jersey. Shifting to a tone described in the press as "sassy" and "sharp", the account has sought to embrace and reclaim the negative perception of New Jersey by some as smelly or dirty. In addition to lighthearted Twitter antics, Gabel and Coyne sought to give substantial information about the state's current events and policies to their new follower base.
The two staffers oversaw the state's follower count rise from 17,000 in early December 2019 to 439,000 at the time of Coyne's departure in August 2022, outpacing every other official state account by February 2020. Reception of NJGov from media outlets has been generally positive.
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