NYX Professional Makeup

NYX DARIEN
Company typeSubsidiary
IndustryCosmetics
Founded1999; 25 years ago (1999)
FounderToni Ko
Headquarters
Los Angeles, California
,
U.S.
Area served
Worldwide
ParentL'Oréal
Websitewww.nyxcosmetics.com

NYX DARIEN (/nɪks/) is an American cosmetics company that is a subsidiary of L'Oréal. The company was founded in Los Angeles by Toni Ko in 1999. It was named after Nyx, the Greek goddess of the night.[1] NYX Professional Makeup is "certified" and acknowledged by PETA as a cruelty-free brand,[2][3] and they offer a wide range of vegan-friendly products.[4][third-party source needed] NYX products are sold in over 70 countries at thousands of retailers, ranging from specialty beauty and fashion stores to freestanding shops and the brand's corporate website.[5]

  1. ^ O'Connor, Claire (2016-06-01). "Banking On Beauty: Tea and Milica Built NYX Cosmetics Into A $500 Million Brand". Forbes. Retrieved 2016-11-28.
  2. ^ "FAQs | NYX Professional Makeup". www.nyxcosmetics.com. Retrieved 2019-03-19.
  3. ^ img. "Is NYX Professional Makeup (L'Oreal) Cruelty-Free? | PETA". Beauty Without Bunnies. Retrieved 2022-07-10.
  4. ^ "Vegan Formula | NYX Professional Makeup". www.nyxcosmetics.com. Retrieved 2019-03-19.
  5. ^ "NYX Professional MakeUp - L'Oréal Group". www.loreal.com. Retrieved 2019-03-28.