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| Type | Energy drink |
|---|---|
| Manufacturer | Nae Danger |
| Country of origin | Scotland |
| Introduced | August 2012 |
| Variants | Blue Raspberry, Blue Raspberry (Nae Sugar), Red Blueberry, Original Energy, Sport Blue Raspberry, Sport Orange |
| Website | www |
Nae Danger is an energy drink from Scotland. It is claimed to be the first and only carbonated energy drink to have been created, branded and manufactured in Scotland, which is contested with IrnBru32 which was released in 2006 by A.G. Barr.[1] Released in August 2012, the drink is a creation of Ross Gourlay, a Scottish entrepreneur from Bishopbriggs. Gourlay hoped to gain a slice of the growing caffeinated drinks market and also encourage recognisable Scottish brands within the UK. There are two main flavours: Blue Raspberry and Red Blueberry.[2]
The can design includes the words "Nae Danger", a popular Scottish phrase equivalent to the Australian "no worries", spanning the length of the can. The can also states that it's "an energy drink like nae other" and "it's only a quid", endorsing the Scottish theme of the product. The company is a new addition to the energy drink market which is worth over £790 million in the UK having risen 17% between 2012 and 2013.[3] The drink competes with other highly caffeinated energy products such as Relentless, Monster, Rockstar and Red Bull.[1] Nae Danger has culminated an assortment of 6 drinks since its released in mid-2012.
- ^ a b "Scottish Energy Drink Spars the Competition". ScotlandFoodandDrink.org. Retrieved 4 January 2013.
- ^ "Nae Danger of Success for Scottish Energy Drink". HolyroodPR.co.uk. Retrieved 23 December 2012.
- ^ "Spar Agrees to Stock Scots Energy Drink Nae Danger". The Scotsman. Retrieved 23 December 2012.