National Cleavage Day

National Cleavage Day (abbreviated NCD)[1] was an annual celebration held in South Africa, sponsored by the brassiere marketer Wonderbra.[2] National Cleavage Day was started in 2002 and held at the end of March or the beginning of April every year.[3] Wonderbra together with Cosmopolitan magazine and 5fm, an SABC radio station mainly based in Johannesburg, sponsored the celebration.[4]

  1. ^ "Drooling at cleavage displayed for good cause". Independent Online. South Africa. 7 April 2006. Archived from the original on 30 June 2006.
  2. ^ "National Cleavage Day". Wonderbra. South Africa. 2007. Archived from the original on 6 April 2007.
  3. ^ There's a special day just for your cleavageIndependent Online Archived 7 April 2009 at the Wayback Machine
  4. ^ Warby, Vivian (4 April 2002). "Women's cups runneth over". Independent Online. South Africa. Archived from the original on 11 December 2008.