Never My Love

"Never My Love"
West German picture sleeve
Single by the Association
from the album Insight Out
B-side"Requiem for the Masses"
ReleasedAugust 9, 1967 (1967-08-09)
RecordedMarch 27 and June 3, 1967[1]
Genre
Length
  • 3:07 (album)
  • 2:49 (single)
LabelWarner Bros.
Songwriter(s)
Producer(s)Bones Howe
The Association singles chronology
"Windy"
(1967)
"Never My Love"
(1967)
"Everything That Touches You"
(1968)

"Never My Love" is a pop standard written by American siblings Don and Dick Addrisi, and best known from a hit 1967 recording by the Association. The Addrisi Brothers had two Top 40 hits as recording artists, but their biggest success as songwriters was "Never My Love". Recorded by dozens of notable artists in the decades since, in 1999 the music publishing rights organization Broadcast Music, Inc. (BMI) announced it was the second most-played song on radio and television of the 20th century in the U.S.[5]

  1. ^ Stanley, Steve (2011). Insight Out (Liner notes). The Association. Now Sounds. CRNOW 29.
  2. ^ Morris, Chris (August 9, 2003). "Elling's Vocalese Craft an Intuitive Process". Billboard. p. 16.
  3. ^ Stanley, Bob (13 September 2013). "Pop Gets Sophisticated: Soft Rock". Yeah Yeah Yeah: The Story of Modern Pop. Faber & Faber. p. 237. ISBN 978-0-571-28198-5.
  4. ^ Lanza, Joesph (November 10, 2020). "A Wail of Illusion". Easy-Listening Acid Trip - An Elevator Ride Through '60s Psychedelic Pop. Port Townsend: Feral House. p. 100.
  5. ^ "BMI Announces Top 100 Songs of the Century | News". BMI.com. 1999-12-13. Retrieved 2016-10-01.