| Never Stop Doing What You Love | ||||
|---|---|---|---|---|
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| Compilation album by | ||||
| Released | 2005 | |||
| Recorded | 1970 – 1995 | |||
| Genre | Rock | |||
| Length | 58:33 | |||
| Label | EMI Special Markets | |||
| Producer | ||||
| Paul McCartney chronology | ||||
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Never Stop Doing What You Love is a not-for-resale compilation of various Paul McCartney and Wings songs created for the employees and clients of Fidelity Investments, a company in the financial services industry. The ex-Beatle became the mutual fund giant's new spokesman in 2005 in a campaign entitled "This Is Paul", and the disc was issued in support of McCartney's U.S. tour of the same year.[1] On the day of its release, company employees were treated to a special recorded message by Paul himself informing them that "Fidelity and I have a lot in common" and urging them "never [to] stop doing what you love."[2] McCartney received considerable criticism for his celebrity endorsement of Fidelity Investments, which some considered to be a vulgar attempt to increase his already astounding wealth.[3]
The cover features Paul playing his famous Höfner "Beatle" bass. The label side of the CD is printed to look like a vinyl record.[4] The tracks for the compilation were chosen by McCartney and an executive from Fidelity, which had been given rights to McCartney's legacy catalog.[1]
- ^ a b Talking Shop, an interview with executives of Arnold Worldwide, by Kathleen M. Joyce, editor of Promo magazine, 1 October 2005
- ^ Brand on the run: Struggling Fidelity turns to ex-Beatle to lure boomers.[1], by Jenn Abelson, Boston Globe, 8 September 2005
- ^ Paul McCartney? Is That You? What he's doing in that Fidelity ad, by Seth Stevenson, Slate.com, 19 September 2005
- ^ Product entry at eil.com, sellers of collectible music memorabilia, (Accessed 16 August 2006)