NewBoy

This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. Find sources: "NewBoy" – news · newspapers · books · scholar · JSTOR (March 2018) (Learn how and when to remove this message)

NewBoy FZCO

Company type	Private (Limited Liability)
Industry	Toys, Stationery, Foods, Nursery
Founded	1999; 25 years ago (1999)
Headquarters	Dubai, UAE
Key people	Manar Tarabichi, President, CEO. Mohammed Tarabichi, Executive Vice President, CFO.
Products	Fulla, Baby Habibi, Fun to Learn, Baby’s In2 Fun, SweeToon, Scan2Go
Number of employees	1,700 (2014)
Website	www.newboy.com

NewBoy FZCO (Arabic: نيوبوي) is a family-owned company based in Dubai, UAE, and the exclusive owner of the famous doll brand Fulla. Fulla is thought to be the best-selling toy in the girls doll category throughout the Arab world.^[1] Fulla is the cultural adaptation of family values as reflected within the cultural norms throughout the region.

Founded in 1999, NewBoy engages in the marketing and distribution of toys, food, stationery, nursery and toiletries products and has an extensive distribution network in the MENA region with strong focus on KSA as a major hub. The company also markets selected toy brands and ranges internationally including: Europe, United States, Korea, India and Indonesia.