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The term New Frontier was used by Democratic presidential candidate John F. Kennedy in his acceptance speech, delivered July 15, in the 1960 United States presidential election to the Democratic National Convention at the Los Angeles Memorial Coliseum as the Democratic slogan to inspire America to support him. The phrase developed into a label for his administration's domestic and foreign programs.
In the words of Robert D. Marcus: "Kennedy entered office with ambitions to eradicate poverty and to raise America's eyes to the stars through the space program."[1]