Newtro culture

Newtro (Korean뉴트로) is a portmanteau of the words "new" and "retro", and refers to the trend of "modernized retro".[1][2] Newtro's beginnings can be traced back to 2018 in South Korea.[3]

Newtro is an amalgamation of trends of the modern and retro eras (namely, the 1980s and 1990s) in all fields of life, such as fashion, music, movies, beverages, food, architecture, electronics, etc.[4][1][2] Newtro is not only a nostalgic pass-time aimed for middle aged but also a source of entertainment for the younger generation. This aspect is very different from the standard retro (which is simply recreating the objects from the past). Newtro is presented by modern sense (i.e. interpretation, not representation).[5][6][7][3]

This culture rose to popularity in South Korea in the year 2019, and is still popular today.[1][2]

  1. ^ a b c "KTO". kto.visitkorea.or.kr. Retrieved 2021-05-12.
  2. ^ a b c "Welcome to the website of the Ministry of Culture, Sports and Tourism of the Republic of Korea". mcst.go.kr. Retrieved 2021-05-12.
  3. ^ a b 매거진한경 (2020-01-23). "[big story] '요즘 옛날' 뜯어보기 뉴트로 백과사전". magazine.hankyung.com (in Korean). Retrieved 2021-05-12.
  4. ^ "Trend". www.kocis.go.kr (in Korean). Retrieved 2021-05-12.
  5. ^ Kim Eun-hyang (January 6, 2019). “The “New-tro” air strike”. Shin Dong-ah. Retrieved May 12, 2021
  6. ^ Life & Info segment “Rise of Newtro trend in Korea”, Arirang News July 24, 2019
  7. ^ "[뉴트로 열풍]①"백투더퓨처"…새해 '메가트렌드' 더 거세진다". 뉴스1 (in Korean). 2018-12-29. Retrieved 2021-05-12.