 | |
| Owner | 3M |
|---|---|
| Country | United States |
| Introduced | 1994 |
| Website | www |
Nexcare is 3M's personal health care brand. The brand competes with Johnson & Johnson's Band-Aid brand in the adhesive bandage and first aid market.[1][2] The brand also sells similar products such as bandages, gauze, surgical tape, cold sore treatment and liquid bandage products.
The brand has used a mascot called "Nexcare Nana", an elderly stunt woman, to demonstrate the durability of the products.[3] Since 2017, they are an official supplier of USA Swimming.[4] In 2018, as part of an ad campaign for the brand called "Tough Love" intended to prompt parents not to be over-cautious about their children's play, 3M signed American Ninja Warrior contestant Jessie Graff as a spokeswoman.[5] The brand is also a sponsor of the American Red Cross's observation of World Donor Day to encourage blood donation.[6]
- ^ "3M's Innovative Lines Cut Into Band-Aids' Market". Los Angeles Times. 1998-09-10. Retrieved 2021-07-30.
- ^ Bomey, Nathan. "'Frozen,' 'Star Wars' fuel Band-Aid comeback for Johnson & Johnson". USA Today. Retrieved 2021-07-30.
- ^ Oster, Erik (June 18, 2015). "Grey Brings Back Nexcare Nana". AdWeek. Retrieved June 13, 2015.
- ^ "USA Swimming Signs Nexcare Brand as Official Supplier". swimswam.com. April 17, 2017. Retrieved June 13, 2017.
- ^ Lee, Nikki (June 1, 2018). "Jessie Graff is a "stunt" babysitter". SBNation. Retrieved September 4, 2018.
- ^ Dotson, Norman (June 14, 2018). "World Blood Donor Day today in capital city". BRProud.com. Retrieved September 4, 2018.