Nexters

Nexters
Company typeSubsidiary
IndustryVideo game industry
Founded2010; 14 years ago (2010)
Founders
  • Andrey Fadeev
  • Boris Gertsovsky
Headquarters,
Cyprus
Websitewww.nexters.com

Nexters is a video game company headquartered in Limassol, Cyprus. The company story dates back to 2010 when Andrey Fadeev and Boris Gertsovskiy met. The company is best known for its misleading ads for the mobile games Throne Rush and Hero Wars,[1] which attracted regulatory scrutiny in Germany due to the use of prurient content in ad campaigns on social media platforms such as Facebook.[2] Nexters is one of the top five independent mobile game companies in Europe.[3]

  1. ^ "Gamers are beginning to accept misleading ads". VentureBeat. 2023-04-04. Archived from the original on 2024-05-19. Retrieved 2024-08-01.
  2. ^ "Werberat rügt sexistische Reklame für Videospiele". Der Spiegel (in German). 2023-05-16. Retrieved 2024-06-25.
  3. ^ Anastasia Karpova (2020-09-29). ""Ребята совершили невозможное": как российский разработчик игр Nexters за год вырос в 15 раз и почти стал "единорогом"". Forbes Russia (in Russian). Retrieved 2021-04-11.