 | |
| Network | Nick Jr. Channel |
|---|---|
| Launched | October 1, 2012 |
| Closed | September 28, 2015 |
| Division of | Nickelodeon |
| Country of origin | United States |
| Owner | Viacom Media Networks |
| Headquarters | Glendale, California |
| Sister network | Nickelodeon TeenNick Nicktoons Nick at Nite |
| Running time | 4 hours (10 p.m. - 2 a.m.) |
| Official website | https://web.archive.org/web/20150927120216/http://www.nickmom.com/ |
NickMom was an American nighttime programming block owned by Viacom Media Networks (now Paramount Media Networks). It aired on the Nick Jr. Channel during the watershed hours of 10:00 p.m. to 2:00 a.m. ET, when the channel's regular audience of children would normally be sleeping. The block carried ad-supported comedy programming targeting an adult demographic, particularly young mothers.
When NickMom was first announced in 2011, over 30 projects were in development for the block.[1][2] Original shows produced for NickMom included the stand-up comedy show called NickMom Night Out, the variety show Parental Discretion with Stefanie Wilder-Taylor, and the docu-comedy show Take Me to Your Mother. The block's highest-rated program was Instant Mom,[3] which was ordered specifically for NickMom[4] but also aired on Nickelodeon's main channel during the Nick at Nite block.
At first, the timing of NickMom generated some controversy. As the Nick Jr. Channel only operated a single feed out of the Eastern Time Zone, the channel transitioned into its adult-oriented shows earlier than expected in other time zones. Viacom rectified this issue in February 2013 with the launch of a second Pacific Time Zone-based feed for the channel. The NickMom block lasted for nearly three years, ending its run on September 28, 2015. The NickMom website was also closed, and the domain now redirects to the parental resources section of Nick.com.
- ^ Cite error: The named reference
varietywas invoked but never defined (see the help page). - ^ Andreeva, Nellie (November 9, 2011). "Nick Jr. To Launch Primetime Programming Block For Moms". Deadline Hollywood.
- ^ "Nickelodeon Greenlights Second Season of Nick at Nite Original Family Comedy Instant Mom, Starring Tia Mowry-Hardrict" (Press release). Viacom. November 22, 2013. Retrieved February 9, 2014 – via PR Newswire.
the series launch on NickMom that same night was the block's highest-rated premiere ever
- ^ "NickMom Picks Up 13 Episodes Of Instant Mom, The TV Block's First Original Scripted Comedy Series Starring Tia Mowry-Hardrict" (Press release). Paramount Network. April 3, 2013.