Nick Jr.

Nick Jr.
Logo used since July 5, 2023[a]
NetworkNickelodeon
LaunchedJanuary 4, 1988; 36 years ago (1988-01-04)
Country of originUnited States
OwnerParamount Media Networks (Paramount Global)
HeadquartersNew York City
Formerly known as
  • Nick Junior (1988)
  • Nick Jr. Play Date (2007–09)
  • Nickelodeon's Play Date/Nickelodeon Play Date (February-September 2009)
  • Play Date (2009–12)
  • Weekday Mornings on Nick: The Smart Place to Play (2012–14)
Running time7:00 a.m.-2:00 p.m.
Original language(s)
  • English
  • Spanish (via SAP audio track)
Official websitewww.nickjr.com

Nick Jr. (sometimes disambiguated as Nick Jr. on Nickelodeon or Nick Jr. on Nick, and sometimes referred to as Nick, Jr.) is an American morning programming block that airs on Nickelodeon every weekday. It was launched on January 4, 1988. Nick Jr. features a lineup of shows aimed at children aged 2 through 8.

In 2009, Nickelodeon launched a separate channel named after the Nick Jr. block as a replacement for the original Noggin cable channel. The channel is known on air as the "Nick Jr. Channel" to differentiate the two services.

Evolution of Nickelodeon
1977Pinwheel broadcasts on Qube
1979Nickelodeon is launched by Warner-Amex Satellite Entertainment
1984Nickelodeon introduces its Balloon font logo
1985Nick at Nite is launched
1986Double Dare premieres; Viacom gains full ownership of the network
1987The Big Ballot (later known as the Nickelodeon Kids' Choice Awards) premieres
1988The programming block Nick Jr. is launched
1991Nickelodeon debuted their "Nicktoons" brand with Doug, Rugrats and Ren & Stimpy premiering
1992The programming block SNICK was launched
1994Nickelodeon launches The Big Help
1996Nickelodeon released its first feature-length film in theaters, Harriet the Spy
1996Blue's Clues premieres on Nick Jr.
1999Noggin, a joint venture with Sesame Workshop, is launched
1999SpongeBob SquarePants premieres
2000Dora the Explorer premieres on Nick Jr.
2001TEENick is launched
2002The N is launched on Noggin and the Nicktoons channel is launched
2005Nickelodeon premieres Avatar: The Last Airbender
2009Nickelodeon goes through a major rebrand: TEENick and The N merged to form TeenNick, Noggin was replaced by the Nick Jr. Channel, and Nicktoons Network became Nicktoons
2009Nickelodeon acquired the Teenage Mutant Ninja Turtles franchise
2010Nickelodeon began co-producing the Winx Club franchise
2012Viacom and DirecTV have a contract dispute, causing Nickelodeon to be taken off the service for several days while an agreement was reached.
2015Nickelodeon revived Noggin as a streaming service
2019Nickelodeon acquires Paws, Inc. & the rights to Garfield (except for the first three shows and the movies.)
2023Nickelodeon introduced a new take on their classic splat branding
2024Noggin shut down


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