Nick Jr. Channel

Nick Jr. Channel
Logo used since September 4, 2023[a]
CountryUnited States
Broadcast areaNationwide
HeadquartersOne Astor Plaza New York City, New York, U.S.
Programming
Language(s)English
Spanish (via SAP audio track)
Picture format1080i HDTV
(downscaled to letterboxed 480i for the SDTV feed)
Ownership
OwnerParamount Media Networks (Paramount Global)
ParentNickelodeon Group
Sister channels
History
LaunchedSeptember 28, 2009; 15 years ago (2009-09-28)
ReplacedNoggin (channel)
Links
Websitewww.nickjr.com
Availability
Streaming media
Affiliated Streaming ServiceParamount+
YouTube TV, FuboTV, Philo, Sling TV, DirecTV Stream, Hulu + Live TV

The Nick Jr. Channel, sometimes shortened to Nick Jr., is an American pay television channel spun off from Nickelodeon's Nick Jr. programming block and owned and operated by the Nickelodeon Group, a sub-division of the Paramount Media Networks division of Paramount Global. Launched on September 28, 2009 in the channel space previously held by Noggin, the channel primarily targets preschoolers and toddlers ages 2 to 6 years old. Its lineup features a mix of original programming, along with series from the Nick Jr. block; to avoid confusion between the two different entities, the separate channel has been identified on-air as the "Nick Jr. Channel" since March 2018 to the present day for promos and until September 2023 for the on-screen graphic.

The Noggin brand was relaunched in 2015 as a streaming media service and acts as a separate sister brand. Programming from Noggin is distinct from those of Nick Jr.'s: it mainly carried pre-teen programs at its launch,[1] and the revived streaming service features a variety of exclusive series. From May 2021 to March 2022, the Nick Jr. channel aired an hour-long block of programming from the Noggin app every Friday.[2][3][4] The block, titled "Noggin Hour,"[2] featured shows such as Noggin Knows and Kinderwood.[5]

Both the Nick Jr. channel and the Nick Jr. block are currently running, with the latter airing weekdays on Nickelodeon from 7:00 a.m. to 2:00 p.m. ET (those hours vary during the summer months, other school break periods and on major national holidays), having traditional commercial breaks for certain programs.

As of November 2023, Nick Jr. is available to approximately 54,000,000 pay television households in the United States-down from its 2013 peak of 77,000,000 households.[6]

Evolution of Nickelodeon
1977Pinwheel broadcasts on Qube
1979Nickelodeon is launched by Warner-Amex Satellite Entertainment
1984Nickelodeon introduces its Balloon font logo
1985Nick at Nite is launched
1986Double Dare premieres; Viacom gains full ownership of the network
1987The Big Ballot (later known as the Nickelodeon Kids' Choice Awards) premieres
1988The programming block Nick Jr. is launched
1991Nickelodeon debuted their "Nicktoons" brand with Doug, Rugrats and Ren & Stimpy premiering
1992The programming block SNICK was launched
1994Nickelodeon launches The Big Help
1996Nickelodeon released its first feature-length film in theaters, Harriet the Spy
1996Blue's Clues premieres on Nick Jr.
1999Noggin, a joint venture with Sesame Workshop, is launched
1999SpongeBob SquarePants premieres
2000Dora the Explorer premieres on Nick Jr.
2001TEENick is launched
2002The N is launched on Noggin and the Nicktoons channel is launched
2005Nickelodeon premieres Avatar: The Last Airbender
2009Nickelodeon goes through a major rebrand: TEENick and The N merged to form TeenNick, Noggin was replaced by the Nick Jr. Channel, and Nicktoons Network became Nicktoons
2009Nickelodeon acquired the Teenage Mutant Ninja Turtles franchise
2010Nickelodeon began co-producing the Winx Club franchise
2012Viacom and DirecTV have a contract dispute, causing Nickelodeon to be taken off the service for several days while an agreement was reached.
2015Nickelodeon revived Noggin as a streaming service
2023Nickelodeon introduced a new take on their classic splat branding
2024Noggin shut down


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  1. ^ Barker, Kate. "Noggin spawns original education for older kids". Kidscreen. Brunico Communications.
  2. ^ a b "NickJr.com TV Schedule 2021". NickJr.com. May 28, 2021. Archived from the original on May 28, 2021.
  3. ^ "Nick Jr. TV Schedule 2022". NickJr.com. March 11, 2022. Archived from the original on March 11, 2022.
  4. ^ "Noggin Knows on Nick Jr". The Futon Critic. 2021. completed airing its first season on 6/11/21
  5. ^ "Kinderwood on Nick Jr". The Futon Critic. 2021. 6/4/21: Dandy Dandelion (R)
  6. ^ "U.S. cable network households (universe), 1990 – 2023". wrestlenomics.com. May 14, 2024. Retrieved July 28, 2019.