Nicotine marketing

Chart that displays the number and the types of bans on tobacco direct advertising in WHO’s member countries in 2022.
Bans on tobacco direct advertising in WHO’s member countries in 2022.
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Nicotine marketing is the marketing of nicotine-containing products or use. Traditionally, the tobacco industry markets cigarette smoking, but it is increasingly marketing other products, such as electronic cigarettes and heated tobacco products. Products are marketed through social media, stealth marketing, mass media, and sponsorship (particularly of sporting events). Expenditures on nicotine marketing are in the tens of billions a year; in the US alone, spending was over US$1 million per hour in 2016;[1] in 2003, per-capita marketing spending was $290 per adult smoker, or $45 per inhabitant. Nicotine marketing is increasingly regulated; some forms of nicotine advertising are banned in many countries. The World Health Organization recommends a complete tobacco advertising ban.[2]

  1. ^ "Economic Trends in Tobacco: Tobacco-Related Spending". Centers for Disease Control and Prevention. 4 May 2018.
  2. ^ WHO Report on the Global Tobacco Epidemic, 2008: The MPOWER Package. Geneva, Switzerland: World Health Organization. 2008. p. 38. ISBN 978-92-4-159628-2. Archived from the original on 17 February 2010.