 | |
| Industry | Snowboard, Splitboard |
|---|---|
| Founded | 1887 |
| Founder | Henri Nidecker |
| Headquarters | Rolle, Switzerland |
| Brands | Nidecker, Flow, Jones Snowboards, YES., Now |
Number of employees | 200 |
| Subsidiaries | Low Pressure Studio - Bataleon, Rome, Switchback, Lobster |
| Website | www.ndk.group |
Nidecker (aka Nidecker Group) is a family-owned Swiss snowboarding company based in Rolle, Switzerland. Nidecker was founded in Etoy, Switzerland, in 1887.[1] They own and operate several snowboard product companies and brands including Flow, Jones, Nidecker, NOW and YES.[2] It is considered the second biggest snowboard company in the world.[3] The company was passed down 5 generations.[3] The Nidecker Group was formed in 2008[4] by three descendants of Henri: Cédric, Henry and Xavier Nidecker.[2][3] Henry Nidecker is the CEO of the company.[5]
In 2017 Nidecker bought American binding specialist Flow.[6] In 2018, they bought the brand Rome.[3]
- ^ "Nidecker". Whitelines. Retrieved 28 May 2021.
- ^ a b "Big Wig Interview: Henry Nidecker Talks Competition, Evolving Retail Landscape & Acquisitions". Boardsport SOURCE. 2019-01-04. Retrieved 2021-06-01.
- ^ a b c d "Nidecker, de la roue à la planche". Le Temps (in French). 2021-01-15. ISSN 1423-3967. Retrieved 2021-06-01.
- ^ "Nidecker | History". www.nidecker.com. Retrieved 2022-07-25.
- ^ "Nidecker Brothers Acquire Rome SDS, and Bataleon Parent Low Pressure Studio | Shop-Eat-Surf". shop-eat-surf.com. 10 September 2018. Retrieved 2021-06-04.
- ^ Media, First Tracks!! Online (2016-11-25). "Nidecker Group Acquires Flow Snowboarding". First Tracks!! Online Ski Magazine. Retrieved 2021-06-04.