Company type | Subsidiary |
---|---|
Industry | Distribution, retail |
Founded | November 16, 2001 May 14, 2005 (as Nintendo World) February 19, 2016 (as Nintendo New York) | (as The Pokémon Center)
Headquarters | , |
Products | Nintendo products, video games, and merchandise |
Owner | Nintendo |
Website | www |
Nintendo New York (previously known as Nintendo World and The Pokémon Center) is the flagship specialty store of video game corporation Nintendo. Located in 10 Rockefeller Plaza, at Rockefeller Center in New York City, the two-story, 10,000-square-foot (930 m2) store opened on May 14, 2005.[1]
The store sells a wide variety of Nintendo video games and merchandise, including apparel, hardware, and accessories that are exclusive to the store, such as Japanese Mario character plushies, and special guides to a wide variety of Nintendo games. The store includes a dedicated Pokémon section.
On the second level of the store, there are kiosks with various Nintendo Switch games running, allowing anyone to play.[2] The second story also serves as a museum featuring past Nintendo game systems and peripherals.[3] Notable items include the Power Glove, an original Nintendo Entertainment System, and a Nintendo Famicom from Japan. Nintendo New York regularly holds tournaments and shows for new games, giving early releases and prizes to winners. In addition, they have held screenings for multiple official Nintendo broadcasts including Nintendo Directs.