No Fear

No Fear, Inc.
Company typePrivate
IndustryApparel/Retail
GenreClothing, lifestyle
Founded1989
FounderMark Simo
Brian Simo and Boris Said with Marty Moates
Headquarters,
United States
ProductsAction Sports Apparel
Number of employees
450
ParentFrasers Group
DivisionsNo Fear MX 1999
WebsiteNoFear.com

No Fear is an American lifestyle clothing brand that was created in 1989 by Tommy Middleton, Mark Simo, Brian Simo, Boris Said, and Marty Moates.[1] No Fear Inc. products are sold at various retail stores and company-owned stores. There are also energy drinks under the same brand, in a joint venture with South Beach Beverage Company. The company currently[as of?] employs about 450 people. On February 25, 2011, chapter 11 bankruptcy was filed for the company.[2] The UK-based sports retailer Frasers Group —then known as Sports Direct International— bought No Fear in August 2011.[3]

  1. ^ "What Happened To No Fear? The Rise and Fall of a SoCal Empire". Racer X Online. Retrieved 2021-03-28.
  2. ^ Eric Sanderson (March 2, 2011). "No Fear files for Chapter 11 bankruptcy - Bankruptcy News". Bankruptcy Home. Retrieved 26 May 2011.
  3. ^ Gallagher, Victoria (August 30, 2011). "Sports Direct wins battle for No Fear". Drapers. EMAP Publishing Limited.