No frills

A no-frills or no frills service or product is one for which the non-essential features have been removed to keep the price low. The term "frills" originally refers to a style of fabric decoration. Something offered to customers for no additional charge may be designated as a "frill" – for example, free drinks on airline journeys, or a radio installed in a rental car.^[1] No-frills businesses operate on the principle that by removing luxurious additions, customers may be offered lower prices.^[2]

Common products and services for which no-frills brands exist include budget airlines, supermarkets, vacations and used vehicles.

^ "no-frills (adjective) before (noun)". Cambridge Advanced Learner's Dictionary. Cambridge University Press. 2008. Retrieved 30 August 2008.
^ Graeme Drummond, John Ensor (2005). "Illustrative example 1.3: Ryanair". Introduction to Marketing Concepts. p. 13. ISBN 0-7506-5995-5.

[camb-dictionary-1] "no-frills (adjective) before (noun)". Cambridge Advanced Learner's Dictionary. Cambridge University Press. 2008. Retrieved 30 August 2008.

[marketing_concepts-2] Graeme Drummond, John Ensor (2005). "Illustrative example 1.3: Ryanair". Introduction to Marketing Concepts. p. 13. ISBN 0-7506-5995-5.

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