Noodle Kidoodle

Noodle Kidoodle
Company typePrivate
IndustryRetail
Founded1931 (as the Star Trading Company)
1946 (as Greenman Bros. Inc.)
1993 (as Noodle Kidoodle)
Defunct2000
FateAcquired by Zany Brainy
HeadquartersFarmingdale, New York, United States
ProductsToys, books

Noodle Kidoodle was an American retail chain that sold educational toys from 1993 to 2000.

The company's slogan was "Kids learn best when they're having fun!". The chain operated stores in New York, New Jersey, Connecticut, Massachusetts, New Hampshire, Michigan, Illinois, Kansas, Nebraska and Texas. The company was founded by Stanley Greenman, who has previously operated large-store chains such as Circus World, Play World and Playland, through his family business Greenman Bros. Inc.[1]

The first store was opened in 1993, in Greenvale, New York.[2] In December 1995, Greenman Bros. Inc., the parent company of Noodle Kidoodle, was renamed Noodle Kidoodle Inc.[3] In 2000, Noodle Kidoodle was acquired by Zany Brainy.[4][5] Zany Brainy paid $35 million for 60 stores.[6] The new company was headquartered in Zany Brainy's main offices in King of Prussia, Pennsylvania.[7]

  1. ^ Sayewitz, Ronni (15 March 1998). Noodle Kidoodle shoots for toy buyer, kit and kaboodle, Dallas Business Journal, Retrieved December 13, 2010
  2. ^ Noodle Kidoodle shoots for toy buyer, kit and kaboodle. (Noodle Kidoodle Inc. to open Southwestern stores)(Company Profile).
  3. ^ Greenman Bros. Inc. announces change of name to Noodle Kidoodle, Inc. and intention to trade on NASDAQ.
  4. ^ (25 April 2000). ZANY BRAINY BUYING NOODLE KIDOODLE, RIVAL TOY CHAIN, The New York Times, Retrieved December 13, 2010
  5. ^ Noodle Kidoodle to Merge With Zany Brainy.
  6. ^ Zany Brainy Files Chapter 11; Toy Retailer Cites Problems With Acquisition, Online Venture The Washington Post Author: Sara Kehaulani Goo, May 16, 2001
  7. ^ Mutter, John (2000-01-05). "Zany Brainy to Buy Noodle Kidoodle for $40 Million". www.publishersweekly.com. Retrieved 2020-03-18.